Cookies

Cookies and Personal Data

Cookies

Cookies are necessary for the website to function and provide information about how you use our website, so we can improve it for you and others.

1. Purpose: On our website, we use online identifiers and technologies (“Cookies”) to identify you and your device, record your behavior, optimize our website, create a profile of you, and provide you with targeted digital marketing through our own media and third parties.

2. What is a cookie? A cookie is a text file placed on your hard drive by a web server. Cookies contain information that can later be read by a web server on the domain that is issued with the cookie. The website will recognize you the next time you visit. Cookies cannot be used to run programs or send viruses to your computer.

3. Opting out of cookies: If you do not want us to collect and store data about you, you can disable cookies in your internet browser settings. The method depends on which browser you use. Below is a guide for the most common browsers:

Internet Explorer 9
Click the ‘Tools’ menu, select ‘Safety’ and click ‘Delete browsing history’. Then click ‘Delete cookies’.

Google Chrome
Click the Chrome menu in the top right corner, select ‘Tools’, then ‘Clear browsing data’. Check the boxes ‘Delete cookies and other plugin data’ and ‘Clear cache’. Click ‘Clear browsing data’.

Mozilla Firefox
Click ‘History’ and select ‘Clear recent history’. Check the boxes for ‘Cookies’ and ‘Cache’, then click ‘Clear now’.

Safari
Click ‘Safari’ in the top menu and choose ‘Preferences’. Select ‘Privacy’ and choose ‘Remove all website data’.

4. Complaint: You can complain about our use of cookies by contacting Arctic Umiaq Line customer service at tel. (+299) 34 91 90 or email: info@aul.gl or the Danish Business Authority at erst@erst.dk.

The cookie policy is available in Danish, English, and Greenlandic. In case of discrepancies, the Danish version prevails.

Cookie Declaration

We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We also share information about your use of our website with our social media, advertising, and analytics partners. Our partners may combine this data with other information you have provided to them or that they have collected from your use of their services.
Cookies are small text files that websites can use to make the user experience more efficient.
The law allows us to store cookies on your device if they are strictly necessary to provide the service you have explicitly requested. For all other types of cookies, we must obtain your consent.
This website uses different types of cookies. Some cookies are set by third-party services that appear on our pages.
You can change or withdraw your consent at any time from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.
Please state your consent ID and date when you contact us regarding your consent.

Privacy Policy

How We Process Personal Data

This privacy policy describes how personal data from customers and visitors to Arctic Umiaq Line A/S’s website is collected and processed by Arctic Umiaq Line, as the data controller for our sales and marketing activities.
The privacy policy is available in Danish, English, and Greenlandic. In case of discrepancies, the Danish version prevails.

General Processing of Personal Data
Arctic Umiaq Line processes the information customers provide to us, e.g., when booking a trip on our website or contacting customer service. This includes name, contact information (including email address and phone number), travel dates and times, inquiry details, and other information necessary to manage the trip. We also use data for invoicing, payment, bookkeeping, card usage, and administrative purposes such as complaints.
The legal basis for this processing is your consent and our need to fulfill our agreement with you, including providing the services, information, and offers you have selected.
We only process sensitive personal data, such as health information, when necessary to complete a trip.
Note: Withdrawal of consent does not affect the legality of processing based on consent before its withdrawal.

Processing Personal Data for Marketing
We may process personal data for marketing if we have received consent or if processing is based on a legitimate interest (GDPR Article 6(1)(a) and (f)). Consent can always be withdrawn by contacting Arctic Umiaq Line customer service at tel. (+299) 34 91 90 or email: info@aul.gl.
If we have consent to send marketing via electronic messages such as email, SMS, and social media notifications or messages, we register and process the necessary data, including the name and contact information of the person giving consent.
When we send marketing messages, we record whether the message is opened and which offers or campaigns are interacted with. The legal basis is our legitimate interest in monitoring and targeting our marketing (GDPR Article 6(1)(f)).
If someone consents to us using custom audiences on platforms like Facebook and Instagram, it means we can process that person’s data to show marketing in their news feed. We may also use the data to find others who might be interested in our marketing.
If we do not have consent to use custom audiences, we may still use personal data if we can justify it based on legitimate interest (GDPR Article 6(1)(f) and the Danish Data Protection Act § 13(2), cf. § 13(4)).
When a person uses Arctic Umiaq Line’s website, we use cookies to record behavior—such as which trips, offers, or campaigns are viewed, searches made, filters used, and geographic location. We also log IP addresses, operating system, device, and browser data. This helps us improve the site and target marketing using profiles and audience segments—for instance, through banners and our website. The legal basis is our legitimate interest in targeted marketing (GDPR Article 6(1)(f)).
We retain the above personal data only as long as needed for marketing purposes and to document our processing. Behavioral data from cookies is typically deleted after 14 days to 1 year, depending on the cookie type and purpose.
If someone withdraws consent for receiving marketing, we will no longer process their data for direct electronic marketing. However, we may still use their data for targeted marketing through banner ads and our website or custom audiences on social media, as long as we can justify it under legitimate interest, unless the person exercises their right to object (GDPR Article 21(4)).
If we receive such an objection, we will stop processing immediately and delete data not needed for legal documentation.
We will not delete data necessary to document that consent was given for direct marketing under the Danish Marketing Act § 10(1), until two years after the last use of the consent.

Disclosure
In connection with travel, Arctic Umiaq Line processes and shares personal data in accordance with industry standards for flight and travel reservation information, called “Passenger Name Record” (PNR). This includes name, address, contact information, requested services, and travel information for the individual or group.
External vendors working for us may access personal data but are only allowed to use it for tasks assigned by us. This includes companies that help with IT support, customer service, email marketing, and targeted advertising (including retargeting). These vendors are data processors, work under our instruction, and must sign data processing agreements. They are bound by confidentiality and cannot use the data for their own purposes.

Storage
Arctic Umiaq Line retains customer data only as long as necessary for processing purposes and to comply with legal and regulatory requirements.
If a customer has booked a trip, their personal data is stored for the current year + five years after the trip ends. This is to meet legal requirements and for potential complaint processing.

Your Rights
Individuals have the right to request access, correction, deletion, or restriction of the processing of their personal data, or to object to processing. They also have the right to data portability.
If a person validly objects to our processing, we must stop processing their data.
To exercise these rights, please contact us at: info@aul.gl
Individuals also have the right to complain to the Danish Data Protection Agency regarding the processing of their personal data.